While the decision to opt-out of competition for the 2020-21 ECHL season under the ECHL’s COVID-19 Voluntary Suspension Policy is a difficult one for our players, coaches, staff, and ownership, we are excited to shift our focus towards reimagining Mile One Centre for the start of the 2021-22 ECHL season and years to come.
Using the feedback we have received from Season Ticket Holders over the past two seasons we have put together an exciting new vision for the future of Mile One Centre. This vision would bring much-needed upgrades to the building that would directly affect your fan experience during Growlers Games. These features include increasing accessibility to Mile One by moving the main entrance to street level, easier and faster access to concessions by adding a 9000 square foot food-court to the main concourse on the east side of the building, updating the box office and production studio to ensure fast service and a higher quality of in-game entertainment and construction of a new full-service restaurant and merchandise store on the west side of the building.
In addition to the upgrades that will directly affect your Growlers game day experience our vision will also shift the business plan of Mile One Centre to ensure increased usage by the community by adding a theatre and recording studio that will offer new and exciting programming to the arts community and finally bring a traditional movie theatre back to the downtown core. On top of all of these tangible improvements to the building, we pledge to bring new and more exciting entertainment offerings to Mile One Centre through our strategic partnerships within the entertainment industry.
On top of these capital investments to Mile One Centre, our vision includes no operating subsidy from the City of St. John's, money currently being spent on the operations of Mile One Centre can be shifted towards more critical issues facing the City during these tough economic times.
The Growlers are ready to get to work, to come back stronger, and deliver an even more exciting brand of hockey in a modernized building, pending the decision of St. John's Sports and Entertainment to allow us to enact our new vision upon Mile One Centre.
We hope to have you with us when we next drop the puck.
365 day a year business model
Modernized Fan Experience
9,000 square foot food court
Frequently Asked Questions
Q: How do you plan to eliminate the current operating subsidy for Mile One Centre?
A: Our modernized business plan for Mile One Centre includes increased streams of revenue that will eliminate the need for an operating subsidy. Some of these revenue streams will leverage our current strategic relationship with Maple Leafs Sports and Entertainment(MLSE) and Live Nation to secure more exciting bookings at Mile One Centre.
The transition to a 365-day a year facility with the additions of a full-service restaurant, recording studio, theatres and e-sports services will also contribute to our modernized approach to the operation of the building.
We have conducted in-game research which highlighted issues related to the speed and quality of Mile One Centre's current food and beverage service. Our plan introduces a new 9,000 square-foot food court to the concourse of the building, this addition will ensure that more customers are served much more efficiently while providing the ability to increase the variety of food and beverage offerings.
Q: Will you bid on large events if you manage Mile One Centre?
A: Of Course.
Large events are important to the success of Mile One Centre and will continue to be a critical part of our modernized business plan.
Equipped with a newly renovated Mile One Centre, strategic partnerships we hold with Maple Leafs Sports and Entertainment(MLSE) and Live Nation, we are confident that we will attract new and exciting bookings and bring key sporting events back to downtown St. John's.
We will continue to work with our local partners and the City of St. John's when necessary to bid on larger-scale events.
Q: Will this create jobs?
This project will create more jobs at Mile One Centre in both the short and long term. In the short term, the construction and renovation work needed to upgrade the building will employ a variety of firms and different trades. In the long term, our plan to have the building operating 365 days a year will provide additional full-time and part-time jobs at Mile One Centre.
We can go a step further and assume that a busier Mile One Centre and its economic spinoff will directly impact the need for the surrounding hotels and restaurants/bars to hire more staff.